Love knows no obstacles
That is why a group of interior designers from Sweden, finds and selects the best examples of designer furniture, which they adore, and strive to share
these masterpieces with the world.
They stand out due to their exclusivity, which is further confirmed by the fact
that even the traces of furniture wear are unique and never can be reproduced
exactly the same.
Their target audience are adults with artistic preferences.
Feeling they been wanting to convey is a sense of uniqueness and sophistication.
Job Description:
To create the total branding package. Which includes creating an appropriate brand name,
a consistent visual system, and of course a great logo.
Considering all the details, i chose a perfect font that is both beautiful but also represents
mild imperfections. For expressing the exclusivity i designed a concept that is based on silhouettes. Because you only need to see the outlines of an iconic thing to know that it is incredible and unique.
For the colors i chose a deep green (that gives a feeling that you don’t need to rush and you can sit and relax, this color has undertone similar to the one that grass has)
and antique white (the name of it explains it all, but this color helps to create a feeling
of an old paper).
Role:
Copywriting, Logo Design & Visual Identity.
You can find me here:
Instagram: @annett.exe
THANKS FOR WATCHING
Feel free to leave your opinion in the comment.
Note: Project’s brief was generated, all the details are fictional.
You can find me here:
Instagram: @annett.exe
annaleonchenko26@gmail.com
Feel free to leave your opinion in the comment.
Note: Project’s brief was generated, all the details are fictional.
You can find me here:
Instagram: @annett.exe
annaleonchenko26@gmail.com
